Feast or Famine
In order to be a great marketer, you have to be focused and intense and look at scarcity, urgency, activity and passion in the marketplace.
- Dave Ramsey
For me, the opposite of scarcity is not abundance. It's enough. I'm enough. My kids are enough. - Brene Brown
Do you think that your business is scarce ? Do you live in fear that others will steal from you what is rightfully yours ? Webster defines scarce as “ not plentiful or abundant; being in small quantity in proportion to the demand.” Actually, I think it boils down to the territory between our ears, rather than the geographical market place that we work in. If we have the mindset that there is not enough business to go around, then our focus is on lack and scarcity. Why not redirect our attention and energy to finding the business opportunities that ARE available , and go after them ?
Great motivator, Zig Ziglar, liked to use the illustration that even during the Great Depression there were some people who drove nice cars, ate plenty of food, and went on vacations. Bottom line - we can always find a reason or an excuse for why the business or the sales are not coming in. Here are some of the ones I’ve heard or even said over the years : “ Well, it’s an election year, and things are uncertain, so people aren't spending money.” “ The real estate bubble popped and the market’s in the basement.” “ The stock market's down, so people just aren't spending.” “ The stock market’s strong, but people are spending money elsewhere. “ “ My territory is not as wealthy and affluent as other territories. “ And the beat goes on….
Speaker Earl Nightingale once said, “ Our environment, the world in which we live and work, is a mirror of our attitude and expectations. “ He also stated, “ We can let circumstances rule us, or we can take charge and rule our lives from within. “ If you are a sales professional, and optimism does not course through your veins, then you may want to consider another line of work. You have to see the glass half full instead of half empty. If you don’t, you will never make it through the barrage of rejection and conflict in order to survive and thrive. We need to be like the little boy that was tasked with shoveling out a barn full of manure, and when asked why he was shoveling with such passion and effort, he exclaimed, “ With all of this poop, there has to be a pony in here somewhere. “ That kind of attitude describes every successful sales professional that I know. They shovel every day and keep shoveling, knowing that their efforts will eventually pay off. The diligent hand shall prosper.
No one can get all of the business, but if you get some of it, will that be enough ? The fact is, I believe there are many more opportunities that I am not even touching because I haven't pursued them yet. That’s my issue, not the market’s. Those who ask, receive. Those who seek, will find. Those who knock, the door will be opened for them. In earth and in heaven. Those who focus on scarcity and circumstances , will get stuck in a rut ; and a rut is just a shallow grave. There is more than enough business for those who are willing to go after it. Sometimes we have to release what we are gripping so tightly, in order to experience true abundance. We never truly own anything. It just passes through our hands for a season. Look for those opportunities and go after them today !
Doing what you love is the cornerstone of having abundance in your life. --Wayne Dyer
Talent is always conscious of its own abundance, and does not object to sharing.
-Aleksandr Solzhenitsyn
No comments:
Post a Comment